Want to find out what the opinion makers in our industry really think? Every month ‘The PME Interview’ features two leading personalities from the world of in-flight entertainment and connectivity speaking candidly to Steve Harvey about the industry and their strategy for the future.

To launch the series, Steve talks to this year’s President of the WAEA, Patrick Brannelly. Patrick reveals how he first came to join Emirates, how he decided on the name ICE for Emirates’ award winning in-flight entertainment system and how connectivity is proving to be a big hit with passengers.

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