The possibility of using the iPad as an on-board portable media player (PMP) has polarized opinion in the IFE world. Some see it as a potential marketing coup; others are skeptical and take a more realistic view given its limitations.Someone who knows more about PMPs than almost anyone is Joe Renton, founder and CEO of The IMS Company. Is he backing the iPad or is he taking his company down a different path altogether? To find out just click the start button on your screen…
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Your interviews are great – It is great to have a knowledgable person, like you, asking the right questions accross a broad spectrum – from airlines – through the complete supply chain.