Cathay Pacific has an enviable reputation for great in-flight entertainment. It’s a member of the elite ‘1,000 IFE Club’, airlines that offer their passengers more than 1,000 choices of in-flight entertainment. Now with a new order for an additional fifteen B777-300ER aircraft, in-flight connectivity is very much on the agenda. Christine Zhu is In-flight Entertainment Manager for Cathay Pacific Airways Ltd., and she joins host Steve Harvey to discuss what’s happening at Cathay Pacific.

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As a predominantly long haul carrier, Qantas places a very high priority on the provision of top quality in-flight entertainment. There is a full in-house team working alongside a number of well known service providers to ensure that this priority is met. In this latest PME Interview, Steve Harvey talks to Trudy Storey, Program Manager at Qantas, about how they go about providing in-flight entertainment ‘down under style’.

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When it comes to in-flight entertainment the folks at Virgin like to do things a little differently. Take Virgin America, for example. Their fleet of Airbus A320s has a unique entertainment system called Red, connectivity on all aircraft, mood lighting and an animated video starring Sir Richard Branson. For a closer look at how Virgin has approached the fiercely competitive US domestic market, please welcome our special guest on the PME Interview today, Alfy Veretto, Manager IFE Content/Partnerships at Virgin America.

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After years in the shadow of Varig, TAM is now firmly established as Brazil’s main international carrier. New aircraft and new IFE systems are the order of the day as TAM competes to be one of the world’s top airlines. This week’s guest, Manoela Amaro, outlines some of the many initiatives now underway at TAM.

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Patrick Brannelly – Emirates

Want to find out what the opinion makers in our industry really think? Every month ‘The PME Interview’ features two leading personalities from the world of in-flight entertainment and connectivity speaking candidly to Steve Harvey about the industry and their strategy for the future.

To launch the series, Steve talks to this year’s President of the WAEA, Patrick Brannelly. Patrick reveals how he first came to join Emirates, how he decided on the name ICE for Emirates’ award winning in-flight entertainment system and how connectivity is proving to be a big hit with passengers.

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