The Dubai based low cost carrier, flydubai, definitely raised the competitive bar when it announced the installation of the Lumexis “fibre to the seat” inflight entertainment system on all new 737 aircraft starting November 2010. Once each new plane is handed over by Boeing, the seats and screens are installed by a team of engineers working around the clock at an airfield near Seattle. Twelve months on from the launch, how have passengers responded to the availability of inflight entertainment and, more importantly, are they prepared to pay for content? Two gentlemen from flydubai with all the answers are Captain Ken Gile and Dan Kerrison.

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