Despite the recent arrival of many Android based tablets, Apple’s iPad still rules supreme in the consumer market. But, following initial optimism, the iPad is still awaiting the crucial backing of Hollywood distributors for use as an onboard IFE device featuring early window content. One man who’s been spearheading the campaign to gain that approval is Mark O’Brien, initially as part of the UK based BlueBox team and more recently as founder and COO of Project Lambda. PME’s Steve Harvey talks with Mark about the improvements in the iPad 2 and recent progress in his quest for the holy grail – obtaining the green light from Hollywood for early window content.
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