A few years back low cost carriers wanting to offer passengers some form of inflight entertainment only had one real option, to acquire portable media players and distribute them to passengers. Recently the market has changed somewhat with several companies now offering low cost, lightweight embedded systems together and wi-fi solutions that stream content direct to passengers own media devices will shortly become a reality. So do these developments spell the end of the road for portable media players? Far from it, says Dave Sampson, CEO of Mezzo. Portable players are here to stay and will capture an ever increasing share of the market. Dave talks to Steve Harvey about the issues facing the industry and who will win the battle of the portables vs embedded systems vs wi-fi distributed IFE.
Most new inflight entertainment products are evolutionary, an improved version of an existing device. But every once in a while a company launches a revolutionary new product on to the market that begs the question, “Why didn’t I think of that?” Back in 2003 one such company was digEcor who became the first in the industry to launch a purpose built portable media player designed to allow airlines with an IFE system to offer their passengers entertainment without the expense of installing a hard wired system.
Since the launch other companies have followed the digEcor route, some with domestic players repurposed for use on aircraft, others have persevered with the iPad. So what’s happening at digEcor these days, have they expanded their product line, are they looking to develop an embedded system? To answer these and many other questions, please welcome Adam Williams, Marketing Director at digEcor.
The possibility of using the iPad as an on-board portable media player (PMP) has polarized opinion in the IFE world. Some see it as a potential marketing coup; others are skeptical and take a more realistic view given its limitations.Someone who knows more about PMPs than almost anyone is Joe Renton, founder and CEO of The IMS Company. Is he backing the iPad or is he taking his company down a different path altogether? To find out just click the start button on your screen…